Iboo

The "IBOO" project is the third. This project team collaborated with the startup "IBOO," an online French meeting platform. The main goal was to analyze the application IBOO and compare it to other apps on the market in order to assist the firm in developing a distinct value proposition. Another objective was to do market research in the Netherlands to assess potential opportunities for international growth in the Dutch market. When queried about their team's experience and obstacles, they stated that communication was their primary issue; nevertheless, with the professors' support, they were able to fix it early on and demonstrate outstanding work.

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